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Performance nutrition brand Neulife has raised $1 million in its maiden seed funding round co-led by Subhkam Ventures and Singularity Ventures.
The round also saw participation from Sunicon Ventures, Cosma Ventures, and select HNIs.
The funds will be used to create new products, expand clinical research and trials, and grow Neulife’s protein product range. The company will also use part of the money to expand globally and boost its R&D efforts.
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Samit Gupta, Founder & CEO, Neulife said, “As a carb-free ketogenic athlete myself for over a decade now, I have always struggled with my protein supplements – since they were fundamentally designed wrong, and contradict the way Protein actually occurs in nature – always with Fat source for optimal protein synthesis and energy efficiency. With Neulife, we’ve solved that problem, and are creating proteins that go beyond absorption – delivering true metabolic advantages and higher protein efficiency with our patented Ketofuel® MCT technology. In a market that has, for long, been underserved by generic, copycat supplements, we’re on a mission to plug the gap with metabolically superior Proteins that provide higher protein efficiency and absorption gram for gram against any other Protein, anywhere. The latest seed funding round serves as a key milestone in accelerating Neulife’s journey in the Premium Proteins space, validating our potential and mission, and fuelling our growth.”
Rishabh Kathotia, Partner, Subhkam Ventures commented, “We believe that Neulife is addressing critical gaps in India’s performance nutrition market with its differentiated, science-first approach. Samit and his team bring unmatched experience and R&D depth to this category, which really impressed us and prompted us to invest, helping them build a legacy in this booming industry.”
About Neulife
Founded in 2014 by Samit Gupta, Neulife is an R&D-driven performance nutrition brand that started its D2C business in 2022. It creates scientifically tested, high-efficiency protein products using its patented Ketofuel MCT technology.
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Neulife’s main products, Pro Standard Whey (2023) and Super Isolate (2024), offer over 30% better protein absorption and efficiency than regular whey or plant proteins. Its R&D team has filed five patents, with two approved and three pending.
The company aims to capture 15% of India’s premium protein market by 2028 and plans to raise another $3 million by the end of 2026 for expansion and new product development.
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