Martech startup Fibr AI raises $5.7 million seed round led by Accel

Fibr AI, a AI-native martech startup, has raised $5.7 Mn (about INR 52 Cr) in a seed funding round led by existing investor Accel.

Other investors in the round included WillowTree Ventures, MVP Ventures, and several angel investors.

The startup plans to use the new funds to improve its AI and product features, grow its customer base, and hire talent across engineering, product, marketing, and sales roles.

Read also- Material Depot raises $10 million from Accel, Stellaris Venture Partners

“Marketing has become intelligent everywhere except the website. We’re building the Agentic Web, where every URL operates as a living experience system that understands context and responds in real time—for humans, cohorts, and even AI agents. The website stops being a passive destination and becomes an active part of the growth stack for Marketers and CMOs," said, Ankur Goyal, CEO and Co-Founder, Fibr AI.

“Most websites today still run on infrastructure built years ago. CMS platforms are effective at publishing content but not at understanding context or adapting in real time. That gap is becoming more visible in conversational discovery like chatgpt and LLM driven advertising where users arrive with high intent and ready to act. The website can’t just be a destination—it has to respond immediately and intelligently. What’s compelling about Fibr is that it brings ai agents directly into the experience layer, enabling websites to understand context and adapt in real time. It consolidates what used to require multiple tools, agencies, and large teams, into one system, making true one-to-one experiences possible at scale," said, Prayank Swaroop, Partner, Accel.

About Fibr AI

Founded in 2023 by Ankur Goyal and Pritam Roy, Fibr develops AI-powered marketing and web experience tools for businesses. The startup aims to help companies lower customer acquisition costs (CAC) and increase conversion rates by making websites and landing pages more personalised based on user behaviour.

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Its main product, Pilot, helps businesses create personalised landing pages for campaigns across ads, emails, and SMS. Another product, Blocks, allows marketers to reuse and modify existing content, such as turning a successful Facebook ad into a blog post or a google search ad.

Over time, Fibr has expanded its offering into what it calls an “agentic web experience layer”, which enables businesses to respond to users online in real time based on their activity and context.

The Dover-based startup mainly serves customers in North America, Canada, and India. Since launching its beta version, it says it has signed up clients such as ACT Fibernet, Star Health, and several D2C brands. In the wider market, it competes with global marketing technology platforms like Instapage, Unbounce, and Leadpages.

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