Luxury watch retailer Art of Time secures Rs 175 crore in funding

India’s leading omnichannel luxury watch retailer brand Art of Time has secured Rs 175 crore in a fresh funding round from CaratLane founder Mithun Sacheti, Jaipur Gems CEO Siddhartha Sacheti, freshworks founder Girish Mathrubootham, and Plutus Wealth Management. 

The funding round comprises 70% primary investment and 30% secondary sale, taking the company’s total funding to Rs 200 crore since inception.

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The company intends to use the funds to expand its retail presence, launch new product categories, hire talent, and invest in technology and inventory.

“Every other brand is looking at India very strongly. They see the potential here and believe they can be the next big thing in the luxury space,” said Cofounder Gaurav Bhatia.=

“Even among women, there has been a significant shift from jewellery to watches. This has actually increased our share of purchases among women, balancing the ratio of men’s and women’s purchases over the years,” he added.

About Art of Time

Founded in 2015 by Gaurav Bhatia and Bharat Kapoor, the Mumbai-based Art of Time collaborates with 20 global luxury brands, including Cartier, Montblanc, Piaget, and Jaeger-LeCoultre.

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With 14 boutiques across Mumbai, Bengaluru, Chennai, and other metros, the company plans three new stores this year: its debut in Hyderabad, a multi-brand concept ‘Circa’ in Noida, and a mono-brand boutique in Ahmedabad.

Through Circa, Art of Time is entering the “bridge-to-luxury” segment, targeting consumers with monthly incomes between Rs 50000 and Rs 4 lakh, expanding beyond its traditional high income clientele.

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