Krieya Beauty & Wellness raises Rs 7 Cr funding led by Sauce and Riverwalk Holdings

Krieya Beauty & Wellness, a research-driven beauty company tailored for Indian physiology, has raised around ₹7 crore in its first funding round, ahead of its first brand launch planned for Q3 FY26.

The funding round was led by Sauce, co-led by Riverwalk Holdings, and included participation from Aneesh Sheth, founder of Dr. Sheth’s, a well-known name in India’s skincare industry.

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Zoeb Ali Khan, VP at Sauce added, “We are bullish on Beauty & Personal Care as a category in India, and see premiumisation through local players as a clear trend across multiple categories in Beauty. Krieya’s focus on building premium brands as well as R&D with proprietary formulations is what convinced us to invest.”

Jai Sumer Singh, Co Founder & Partner at Riverwalk Holdings added, “We were super excited about the R&D first approach adopted by Krieya. This focus, along with deep customer obsession, gives them an unfair advantage, and that's why we invested.”

Siddharth Sharma, Founder & CEO at Krieya expressed, “Most mature global beauty markets such as Korea and Japan are dominated by local brands that deeply understand their consumers, and invest in not only marketing, but R&D to deliver superior outcomes. As the Indian BPC market matures, we intend to lead this change and build premium science-driven brands across the Beauty, Personal Care, and Wellness Categories.”

About Krieya Beauty & Wellness

Krieya, founded by Siddharth Sharma, is a beauty and personal care company focused on research-based products for Indian consumers. It is developing premium haircare, skincare, and wellness brands with proprietary formulations designed for Indian biology and usage habits. The company has conducted research with over 500 consumers and completed six months of product trials for its first haircare brand.

Krieya’s first brand will launch in Q3 FY25-26, focusing on haircare, with 10 products currently in pre-launch testing.

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The company is also creating a BioPrint of Indian consumers to guide product development. The founder has prior experience at Honasa Consumer and was part of the team that scaled Dr. Sheth’s post-acquisition. Krieya plans to build premium, science-led brands across beauty, personal care, and wellness.

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