Kimirica raises $15 million from Carnelian Ventures, led by Vikas Khemani

Luxury beauty brand Kimirica has raised around $15 million in funding round from Carnelian Asset Management LLP, led by capital markets veteran Vikas Khemani.

The funds will be used to expand Kimirica’s omnichannel retail presence and offer self-care experiences to more consumers, the company said in a press release.

This partnership supports both parts of the business: Kimirica Hunter (KH), which makes hotel amenities, and Kimirica Lifestyle (KL), a D2C luxury beauty brand.

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"We are excited to welcome Carnelian onboard. This partnership is rooted in a shared vision for growth. Their experience and understanding will help us accelerate our journey in the D2C space, scale our omnichannel retail presence, and bring Kimirica's self-care experience to more consumers, faster than ever," said Mohit Jain, Co-founder, Kimirica.

"Kimirica has built an exceptional business model, seamlessly combining its manufacturing expertise with its design charm to create a global hospitality leader and a scalable luxury D2C brand. Their clarity of vision and disciplined execution make them one of the most exciting companies today. We're proud to partner with Mohit, Rajat, and the entire Kimirica team in this transformative journey," said Vikas Khemani. 

About Kimirica 

Founded in 2013 by Mohit Jain, Rajat Jain, Kimi Jain, and Rica Jain, Kimirica started as a bootstrapped venture focused on localizing hotel toiletries production in a market dominated by imports. At that time, nearly 90% of hotel amenities came from China, the company said. 

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Today, Kimirica exports to over 70 countries and supplies more than 10,000 luxury hotels and airlines, including Marriott, Hilton, Hyatt, Accor, Leela, and Air India.

Kimirica has expanded into the D2C retail space. The company is vegan, cruelty-free, and fair-trade certified, offering products in skincare, body care, fine fragrances, luxury gifting, and home & wellness.

Kimirica leads the gifting and bath & body segments and sells on nykaa, Amazon, Tira, and quick commerce platforms. Its retail presence is growing fast, with over 10 new experiential stores planned across India and the Middle East.