Ivory Raises $1Mn Funding Led By IIM-A Ventures, Others

Shark Tank India-featured Brain health startup Ivory has raised $1 million in a funding round co-led by IIM-A Ventures and existing investor Capital-A, an early stage venture capital firm.

1Crowd, Stanford Angels and other angel investors also participated in this round.

The startup will use the funds to help Ivory improve its technology for clinical-level brain assessments and grow its reach.

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“Science says that, just as we lose muscle mass over time, our brain also shrinks in volume by about 5% every decade post our late 30s. One of the things we’ve realised—especially in a young, demographically rich country like India—is that there is a lack of widespread adoption of clinical-grade assessments, ” said Issac John, cofounder of Ivory.

“We are adding more layers to this product, because cognitive decline cannot be arrested solely by playing games or keeping your mind active with puzzles like Sudoku—which, of course, are helpful as they stimulate cognitive function,” said Krishnan. “But it's equally important to look at your overall lifestyle. So, going forward, we will be adding more lifestyle-related features, such as stress management, sleep management, and more.”

Vipul Patel, partner, IIM-A Ventures, said, “Of the four horsemen of chronic illness, neurodegenerative diseases remain the least understood and most difficult to reverse. Ivory’s vision to bring early, accessible cognitive screening into everyday preventive health is both timely, and essential.”

“There is a growing awareness that brain health is a core pillar of preventive care and yet solutions remain limited,” added Ankit Kedia, founder and lead investor, Capital-A. “Ivory is bringing a data-led, clinically grounded platform to the table, and we believe their work will play a crucial role in shaping the future of aging and mental wellness.”

About Ivory 

Founded in 2022 by Issac John and Rahul Krishnan, the Bengaluru-based Ivory has two main products for people aged 30 and above. The first is a tool that helps users understand their brain health—showing strengths, weaknesses and early signs of decline.

The second is a subscription app that supports brain health through daily exercises and helps track overall well-being.

So far, Ivory has done over 18,000 cognitive assessments across India. 

The company now plans to expand to new regions, enhance its AI for more personalized assessments and invest in further research.

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