Ivana Jewels Raises Rs 2 Cr In Seed Round From Avinya Ventures

Surat-based Ivana Jewels, a lab-grown diamond and Polki jewellery brand has raised Rs 2 crore in seed funding round from Avinya Ventures, a SEBI-registered early-stage venture capital firm. 

The new funding will help the brand launch new products, boost marketing efforts, and grow into more cities.

Right now, it has stores in Noida, Surat, Nagpur, Delhi, and Mumbai. It’s planning to open in Chandigarh and Ahmedabad, with seven new stores on the way. Ivana aims to have 10 stores running before its next funding round and expand to 12–15 stores by the end of FY 2025–26. 

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The company is also inviting franchise partners, with each store needing an investment of Rs 5 crore.

Ayushi Jindal, Co Founder, Ivana Jewels, said, “This funding is a big step forward for IVANA by jewels and a strong validation of our journey so far. We are focusing on lab-grown diamonds, especially in the 1–2 carat range, along with larger stones of 5, 10, and 20 carats, and expanding our collection of Polki jewelry. With this support, we look forward to introducing fresh designs, opening new stores, and serving our customers better across the country. We believe that lab-grown diamonds are the future of sustainable luxury, and we are excited to make them accessible to a wider audience through our expanding presence.” 

Gaurav VK Singhvi, Co founder of Avinya Ventures said, “The lab-grown diamond jewelry market is growing quickly, with huge opportunities across India, especially in tier II and tier III cities where awareness is just beginning to pick up. Consumers are now looking for sustainable, affordable alternatives to traditional diamonds, and this segment is only going to get bigger. Their focus on quality, customization, and making jewelry more accessible makes them stand out. We are excited to support IVANA as they open more stores, reach more customers, and build a trusted name in the jewelry world.”

About IVANA Jewels

Founded in 2023 by the Jindal Group, IVANA Jewels is making its mark in the luxury space by combining lab-grown diamond designs with traditional Polki jewellery.

Along with opening more stores, IVANA Jewels is also improving its online platform. The company is working on adding more products, offering personalized options, upgrading the website design, and making the shopping process easier for customers.

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