InPrime Finserv raises Rs 50 Cr in Series A1 funding led by Pravega Ventures

InPrime Finserv, a tech-enabled NBFC focused on India’s emerging middle class, has raised Rs 50 crores (around $6.02 Mn) in a Series A1 funding round led by Pravega Ventures.

The round also saw participation from existing investors Z47, InfoEdge Ventures, and Kettleborough VC.

The startup plans to use the funds to expand into smaller towns and rural areas — often called ‘Bharat’ — to serve aspiring, credit-worthy households that traditional lenders still overlook.

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“Our Prime customers — the emerging middle class driving India’s informal economy — bring relentless drive and determination that keeps local economies humming. Yet, when it’s time to fund their next leap, they are forced to stitch together loans, one painful step at a time, " said Rajat Singh, Co-founder and CEO, InPrime Finserv.

"We are fixing that. InPrime’s tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve, delivering formal-economy-grade service and real control in one place. When they grow, India accelerates toward its $10-trillion ambition — and we’re proud to stand shoulder-to-shoulder with them, he added.

“India’s emerging middle class is the engine of the country’s next economic chapter. InPrime is building where it truly matters. They’re expanding access and reimagining what a credit experience should look like for this segment. Their first-principle thinking, sharp customer insight and disciplined execution make them exactly the kind of company we back at Pravega” said a spokesperson from Pravega Ventures.

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“Expanding credit access for the real economy is core to India’s path to becoming a developed nation. InPrime is applying first-principles and digital first thinking for Bharat’s small businesses, upgrading the approach with their aspirations.” said Avnish Bajaj, Founder and Investor, Z47. “The founding team of Rajat, Sneh, and Manish have an enviable through cycle track record of executional excellence in serving this customer set with deep empathy and are building a generational institution in financial services. We are delighted to double down on our partnership.”

About InPrime Finserv 

Co-founded in 2021 by Sneh Thakur, Manish Raj and Rajat Singh, InPrime Finserv focuses on India’s Informal Prime Households—ambitious individuals with steady incomes and a strong desire to move up in life. This includes micro and nano entrepreneurs, self-employed professionals, small shop owners, and people working in farming and related sectors.

The founding team has rich experience in lending and financial services, having held leadership roles at Ujjivan Small Finance Bank. Their background gives them a hands-on, customer-focused approach to addressing real credit needs at the grassroots level.

Since it began, InPrime has supported over 7,500 households by offering nearly ₹100 crore in credit to India’s emerging middle class.

In the next 12 months, the company plans to grow its presence to around 50 locations, expanding across Karnataka, Uttar Pradesh, Rajasthan, and Haryana.

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