House of Zelena raises Rs 7 Cr in Seed round to Expand Mom-Wear and Wellness Retail in India

India’s first modern mom-wear brand House of Zelena has raised Rs 7 crore ($800K)in a seed funding round co-led by Sprout Venture Partners and M Venture Partners.

The round also saw participation from GSF and other angel investors. 

House of Zelena said the funds will be used to enhance supply chain capabilities, innovate its maternity apparel range, and strengthen its mom-first ecosystem through community engagement and technology.

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Hina Priyadarshini, Co-Founder said, “As a mother of two, I realized how little support existed for women’s changing bodies during and after pregnancy. What shocked me wasn’t the physical recovery, it was the complete lack of functional, supportive clothing and awareness resources. House of Zelena was born from that gap: to create clothing that adapts to women’s real needs, and an ecosystem that makes them feel supported, inside and out.”

Sahil Gupta, Partner at Sprout Venture Partners said, “The mom-first approach that House Of Zelena is building is both unique and necessary. They’re not just solving for apparel but addressing a deeply underserved market with empathy, innovation and community. We believe HOZ has the potential to become the category-defining brand for mothers in India and beyond.”

About House of Zelena

Co-founded in 2022 by Hina Priyadarshini and Mayank Kamal, House of Zelena designs maternity and postpartum wear from a mother’s perspective, prioritizing comfort and emotional well-being rather than just baby needs. 

Its offerings include postpartum sculptwear leggings, bump-friendly loungewear, and leakproof innerwear. In two years, the brand has built a community of 2.5 lakh mothers and earns over 45 million monthly organic impressions on its website.

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The brand plans to boost offline engagement through community events and the upcoming SafeToFeed café campaign. In September 2025, it will launch a refreshed brand identity to strengthen ties with India’s growing mom community.

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