Home decor startup Vaaree raises $4.6 million funding led by PeerCapital

Vaaree, a home decor platform, has raised $4.6 million in pre-Series A funding round led by Peer Capital.

The round also saw participation from existing investors, such as Peak XV Partners’ startup accelerator programme Surge, All India Capital, and new investors such as Sattva Ventures and the Asian Paints family office.

The startup plans to use the new funds to grow its AI powered home décor app, VibeCheck and expand its Fulfilment and Brand Verification (FABV) network to enable faster deliveries. It also aims to strengthen its presence in metro and tier-2 cities across India.

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Before this round, Vaaree raised $4 million in 2023 from investors including Surge Ventures, PeerCapital, All In Capital, and Better Capital.

“We’re building for the Indian home with speed, soul, and smarts. This fresh capital will be used in technology, operations, and brand expansion. We are also launching AI-powered styling with VibeCheck, enabling next-day deliveries through our FBV network, and deepening our brand presence across the country in metro and tier-2 cities,” cofounder Luthra said.

“We’ve backed Vaaree from the very first cheque because they’re not just building a home brand, they’re building the rails for how India will shop for home in the future. As the $15 billion home furnishings and décor category comes online, Vaaree is setting the standard, and we’re excited to double down on that vision,” said Ankur Pahwa, partner at PeerCapital.

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About Vaaree 

Founded in 2020 by Garima Luthra, Pranav Arora and Varun Vohra, Vaaree is a curated marketplace for home and soft furnishings, sourcing products directly from export-focused factories.

The platform offers over 80,000 SKUs across categories like bedding, furnishings, kitchenware, bath items, gardening essentials and more.

Since launch, Vaaree has served over 1 lakh customers across India. By working directly with manufacturers, the startup aims to provide quality products at affordable prices.