Hexafun raises Rs 4.5 Cr in seed round from Prajay Advisors

Design-first lifestyle accessories brand Hexafun has raised Rs 4.5 crore in a seed funding round led by early-stage investor Prajay Advisors.

The startup plans to use the fresh funds to grow its retail presence, boost marketing, and expand its unique, design-focused stores in metro and fast-growing cities.

Read also- Edge AI startup Edgehax raises Rs 1.39 Cr in Seed round led by IPV

Hexafun is launching 'Insanely Indian', a campaign and collection that puts a modern twist on everyday essentials, blending Indian heritage with Gen Z style. It celebrates the colorful, lively and creative ways Indians express themselves through fashion.

Harshit Singhal, and Manali Sanghvi shared, “For years, we’ve looked outward for style cues-first to the West, then to the East. But there’s a creative uprising happening right here in India. The youth today aren’t just consuming trends-they’re rewriting them. Hexafun was born out of that mindset. This funding isn’t just capital-it’s a catalyst to take our vision further. What’s fascinating about GenZ is that while they might come off a bit too chill or have an entire emoji language of their own, they’re deeply connected to their roots. They love infusing a dash of culture into their outfits, repping where they come from but with their own spin on it. That spirit is what inspired Insanely Indian, tailored for a generation that believes heritage can be cool.”

Dr. Prakash Mody and Mr. Jayendra Shah, Founders of Prajay Advisors LLP said in a joint statement - “The rise of Hexafun signals a new era for everyday essentials. What sets them apart is their ability to transform simple items into coveted products through a combination of design, culture, and consumer engagement. Their potential for growth is immense, and we’re excited to be part of the journey.”

About Hexafun 

Founded in 2021 by Harshit Singhal and Manali Sanghvi, Hexafun caters to Gen Z’s demand for fresh, bold and unique products. This led to the 'Insanely Indian' Regional Drop, blending cultural charm with modern style.

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The Regional Drop is a local-inspired accessory collection from Maharashtra, Tamil Nadu, Bengal, Gujarat and Punjab. It includes statement socks, hankies, tote bags, coasters and gift items, all designed to add regional flair and spark conversations.