Healthy food startup Khetika raises $18 million in Series B round

Khetika, a healthy food company has raised $18 million (about Rs 153 crore) in a funding round from Narotam Sekhsaria Family Office and Anicut Capital. 

Existing investors such as Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd. and Shree Ram India Gums Ltd, also participated in this round.

Cofounder and CEO Prithwi Singh said that 30% of the funding will be used for secondary exit to existing investors, while the remaining 70% of the funding will be used for brand building and so on.

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The funds will be used to build the brand, expand to new regions, launch clean-label food products and set up manufacturing units.

“We’ll also be entering international markets, targeting regions like Europe, the Middle East and the US,” Singh said. “The international market’s demand for Indian products is also increasing, but at the same time, these products need to meet very high quality standards. I believe we are well-positioned to deliver on that, and we want to capture this opportunity.”

“Indian households increasingly demand clean-label, health-focused foods that deliver on nutrition and transparency—precisely what Khetika provides. Prithwi, Raghu, Darshan and the Khetika team have demonstrated an exceptional grasp of sourcing networks, product development and the retail distribution landscape, and have built technology that drives measurable impact across the supply chain. It's exciting to partner with them on this journey," said Adithya Bharadwaj, Principal, Anicut Capital.

About Khetika

Co-founded in 2017 by Dr. Prithwi Singh, Darshan Krishnamurthy and Raghuveer Allada, the Mumbai-based Khetika offers a range of food products like batters, chutneys, millet-based staples, and spices. It sources ingredients directly from farmers in 14 Indian states through a tech-enabled supply chain.

The company currently operates plants in Delhi, Mumbai, Ahmedabad, and Bihar, and plans to expand to 20 cities soon, eventually reaching 40 using its nano plant model.

Khetika’s products are available on major quick commerce platforms as well as in modern and traditional retail stores. While quick commerce is growing fast, about 75% of its revenue still comes from traditional distribution channels.

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