Haus & Kinder raises $3.3 million in round led by Sauce VC

Home and lifestyle D2C brand Haus & Kinder has raised $3.3 million (Rs 30 crore) in a funding round led by Sauce VC.

The round also saw participation from angel investors including Yogesh Kabra, founder of XYXX; Sangeet Agrawal and Navin Parwal, founders of Mokobara; and the Chona Family, founders of Hocco Ice Cream.

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“…we are trying to be a lifestyle brand and entering new categories. We have (now) entered the curtains category,” said Saket Dhankar, cofounder and CEO. “Post funding, we will be expanding our presence in quick commerce since there is a lot of disruption happening in the segment for home and decor.”

“Consumers are upgrading their houses much faster now. We are seeing a change in consumer behaviour moving towards global trends in home decor,” said Dhankar.

“The brand’s ability to spot gaps and respond to what customers want has set it apart in a crowded space,” said Manu Chandra, founder and managing partner of Sauce VC. “This was an unusually large entry cheque size for us, which was driven by very heavy conviction on the founders and the lack of brands in the very large home linen category.”

About Haus & Kinder

Founded in 2018 by Saket Dhankar, an alumnus of IIT Bombay and IIM Calcutta, and his wife, Kanupriya Anand, the Mumbai-based Haus & Kinder sells both homeware and baby products with an online presence across ecommerce, quick commerce, and its own website.

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In the homeware segment, Haus & Kinder competes with brands such as Nestasia, 10Club, Home Centre, IKEA, and Tata-owned Westside, which also offers an extensive homeware range.

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