Gaming Startup Felicity Raises $3 Mn Led By 3one4 Capital

Homegrown mobile game publisher Felicity Games has raised $3 million (around Rs 26 Crore) in a seed funding round led by 3one4 Capital.

The round also saw participation from other existing and new investors, including T-Accelerate Capital, MIXI Global Investments, DeVC, and Visceral Capital.

The startup will use the fresh funds to improve its gaming titles and test upcoming games for 2025. It also plans to enhance its publishing system and strengthen partnerships with game developers and studios.

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Sonal Saldanha, VP at 3one4 Capital, said: “The gaming industry has changed significantly, with mobile adoption and new advertising rules reshaping how games are built, discovered, and monetized. These shifts create opportunities for new companies to emerge. Felicity is taking a first-principles approach to building a substantial gaming business from India by leveraging exceptional talent, operational efficiency, and rapid execution. We share Anurag’s vision and are excited to support an industry-defining gaming company emerging from India.”

Anurag Choudhary, Founder & CEO of Felicity Games, said, “We are building the next generation of global gaming successes from India. At Felicity, we take a tech-driven, execution-focused approach to systematically identify and scale global hits. By tapping into India’s studio ecosystem and top global talent in UA, Monetization, and Live Ops, we’re accelerating learning and innovation. This fundraise fuels our mission to double down on innovation, partnerships, and growth.”

About Felicity Games

Founded in 2023 by Anurag Choudhary, Felicity is a mobile game publishing platform that works with game developers and studios. It focuses on hybrid-casual games and helps studios launch, improve, and grow their games globally.

Some of its popular games include Seek & Find, Classic Solitaire, Cup Quest, and Care Town. The company also claims to have crossed $1 million in annual recurring revenue (ARR).

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