Fur Jaden Raises Rs 9.5 Cr In Pre Series A Round

Homegrown luggage and lifestyle brand Fur Jaden has raised Rs 9.5 crore (about $1.1 million) in pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF). 

Fur Jaden plans to expand its online presence and explore offline partnerships. It will also invest in growing its team and improving its operations.  

The brand aims to reach Rs 100 crore in annual revenue within 16-18 months. Over the next five years, it wants to become a top Indian lifestyle luggage brand with flagship stores and a strong offline network across the country.

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“This funding milestone represents not just capital, but a validation of our vision to transform how Indians travel with style and convenience. Since we started Fur Jaden we have been committed to creating products that blend functionality with personal expression. With GCCF’s support, we’re excited to expand our sustainable product lines and strengthen our omni-channel presence,” said Karishma Bansal, Co-founder of Fur Jaden.

Abhijeet Pai, General Partner of Gruhas Collective Consumer Fund (GCCF) and Co-founder of Gruhas, said ,”The way young India travels is evolving rapidly, driven by a desire for exploration, self-expression, and smarter experiences. Fur Jaden is at the forefront of this shift, blending innovation, functionality, and design to cater to the modern traveler. 

About Fur Jaden

Founded in 2015 by Sahil Rajesh Bansal and Karishma Bansal, Fur Jaden is a fashion and lifestyle brand focused on redefining backpacks and luggage with innovation, design and sustainability. It aims to be more than just a manufacturer, positioning itself as a lifestyle partner.

The brand has served over 1 million customers with a wide range of products, including luggage, travel duffles, backpacks and crossbody bags. Committed to sustainability, 50% of its collection features eco-friendly materials like cruelty-free vegan leather and recycled canvas.

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