Fraganote secures $1 Mn in pre-Series A round led by Rukam Capital

Fraganote, a modern Indian fragrance/perfumery brand, has raised $1 million in a pre-Series A funding round led by Rukam Capital. 

The startup will use the new capital to grow its fragrance range, launch new scent-based formats, and start offline retail pilots and immersive brand experiences. It also plans to strengthen its supply chain and fulfillment to support pan-India distribution.

Additionally, the brand will invest in omnichannel touchpoints—like strategic partnerships and pop-up activations—to boost consumer engagement and discovery.

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"At Fraganote, we are building a luxury fragrance brand that is born in India but belongs everywhere. We believe India needs its own iconic perfume house, one that is modern, accessible, and built for a new generation of consumers who view brands as communities," said Garima Kakkar. 

"Fraganote stands out for its originality, brand voice, and deep understanding of India’s evolving scent culture. We are excited to back a brand that’s not only creatively distinct but also rooted in operational discipline and long-term scalability. Fraganote has the potential to lead a premium fragrance revolution from India to the world," added Archana Jahagirdar, Founder and Managing Partner, Rukam Capital. 

The funding comes as India’s perfume market sees strong growth. Valued at $281 million in FY2024, it’s expected to grow to $873.3 million by FY2032, at a CAGR of 15.23% from FY2025 to FY2032.

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About Fraganote 

Co-founded in 2022 by Arjun Anand and Garima Kakkar, Fraganote is a Delhi-based Indian luxury perfume brand that focuses on artisanal, small-batch fragrances made with high concentrations of perfume oil for long-lasting scents. Known for its narrative-led and culturally inspired perfumes, the brand aims to reshape how India discovers and connects with fragrance.

Fraganote crafts story-driven scents—like Baked Vanilla, Drunken Cake, and Beach Holiday—that capture the moods and aspirations of modern India. All concepts are developed in-house by a passionate team of fragrance lovers.