For Real raises ₹3.2 Cr in pre-seed round from Titan Capital

Online factory outlet marketplace For Real has secured INR 3.2 crore in a pre-seed funding round led by Titan Capital.

The new funds will be used to develop and expand the company’s technology platform and attract early users.

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“For Real is India’s first online factory outlet marketplace, built to fundamentally change how brands liquidate inventory and how consumers discover value. We’re building a paradigm shift; a brand-safe channel that separates liquidation from fresh merchandise and cuts the need for brands to hoard unsold inventory for months or dilute their primary channels,” said Anurag Sheth, CEO and co-founder, For Real.

“We have backed Anurag and Mohit because they have a clear understanding of a real and persistent problem brands face with excess inventory. As the industry evolves, their clarity of thinking and disciplined approach to solving this problem gives us confidence in For Real’s long-term potential,” said a Titan Capital spokesperson.

About For Real 

Founded by Anurag Sheth and Mohit Sheth, For Real is building an online factory outlet marketplace for branded excess inventory. It offers brands a separate channel to sell unsold stock without impacting prices or visibility on their main sales platforms.

Unlike traditional marketplaces that mix regular and discounted products, the startup focuses only on off price items with limited stock per style and a different shopping experience.

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The company is still in the early stages of building the platform and plans to scale gradually as it grows its brand and user base.

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