FMCG Startup Mitra Raises Rs 14 Cr in Bridge Round Led by Bestvantage

Mitra, a FMCG startup has raised Rs 14 crore ($1.6 million) in a bridge round of equity funding led by Bestvantage Investments.

The round also saw participation from existing backers including a Dubai-based family office and other marquee investors.

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The funds will be used to start a new 3,000-ton refined flour (maida) plant in October, expand into millet-based and healthy products like gluten-free, sugar-free, and diabetic-friendly flours, and organic spices, and grow in GCC markets. 

Mitra also plans to use smart manufacturing technology to boost efficiency and production.

About Mitra

Founded in 2023 by Abhishek kaushik, Mitra’s brand is known for its unique stone-grinding method (‘Chakki Fresh’), which keeps the flour fresh and nutritious. 

The company focuses on tier II and III markets, offering high-quality products at mid-range prices, earning strong customer loyalty with a 92% repeat purchase rate.

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Mitra says its revenue grew quickly from ₹11 crore in FY24 to ₹40 crore in FY25 and is expected to exceed ₹120 crore this year. Its new plant should increase monthly recurring revenue from ₹12 crore to ₹17 crore by November 2025, and the company is already EBITDA positive.

Mitra is planning a Series A round in April 2026, targeting a ₹500 crore valuation as it expands its manufacturing, products, and markets.