Fintech startup Seven raises strategic funding from Malsons Ventures

Mumbai-based Seven, a fintech startup has raised a strategic pre-Series A investment from Malsons Ventures, a global entertainment venture studio.

The Mumbai-headquartered investment firm has acquired a 1% stake in the company, as part of the deal.

With this investment, Shivam Malhotra, Founder of Malsons Ventures, has joined Seven’s investor base, which already includes Venture Catalysts, Vinners, and Sheth Family Office-backed Anchorage Capital Partners.

Shark Tank India-featured and semifinalist of The Drapers Show India 2025, Seven plans to use the funds for innovation, market penetration, product development, team expansion and overall business growth.

“In the entertainment world, we trade in attention; in fintech, we trade in utility. By investing in Seven, we are merging the two. We aren't just looking for a better way to pay; we are looking to eliminate friction from the human experience ," Malhotra said.

He added that India is a global leader in digital payments, and his goal is to ensure that Seven not only participates in this market but also leads it. “Seven is putting the power of UPI into a single, elegant gesture. This is about being faster, smarter, and more efficient than traditional alternatives,” he said.

Vijay Khubchandani, Founder of Seven, said, “Shivam understands that the future of fintech is aspirational and experiential. His experience in building attention-driven brands will allow Seven to move beyond being a ‘cool gadget’ and become a lifestyle essential.” He added that Malhotra’s vision for Malsons Ventures aligns perfectly with Seven’s goal of “dominating the wearable space through creative innovation”.

Advertisment

Seven is best known for its main product, the 7 Ring, a certified wearable payment device supported by RuPay and Mastercard. It uses NFC technology to enable tap-and-pay transactions without charging, OTPs, PINs, or smartphone apps. The ring connects to a prepaid wallet on the RuPay network and is powered by UPI.

The startup operates in India’s fast-growing digital payments market, which is expected to reach Rs 577 trillion by FY29.

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.

Advertisment