Fintech startup Pelocal raises $5 million in Series A round from Unleash Capital Partners, others

Pelocal, a fintech startup has raised $5 million in Series A funding round led by UNLEASH Capital Partners and Unicorn India Ventures, with participation from prominent angel investors.

The startup plans to use the funds to speed up product development, broaden use cases, and strengthen go-to-market efforts.

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“Until now, digital communications have largely been limited to peer-to-peer messages or one-way notifications. Our vision is to bring last-mile payments to the masses via WhatsApp by leveraging AI and advanced technologies. This fundraise enables us to execute that mission, and we’re thrilled to have the support of investors who share our conviction,” said Vivekanand Tripathi, Founder and CEO, Pelocal, in a statement. 

Vikas Garg, Co-founder of Pelocal, said, “With strong market demand and the backing of our investors, we’re committed to delivering world-class products at the intersection of payments, communication, and enterprise technology.” 

“Pelocal is redefining how enterprises interact and transact with customers by embedding payments into conversational interfaces like WhatsApp. With AI at the core, the company is solving a large-scale problem for Indian businesses and has the potential to scale globally," said Natsuki Sugai, Managing Partner at UNLEASH Capital Partners. 

Anil Joshi, Managing Partner at Unicorn India Ventures, added, “The surge in conversational commerce and embedded payment solutions presents a massive opportunity, and Pelocal is well-positioned to lead this transformation."

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About Pelocal 

Co-founded in 2021 by Vivekanand Tripathi and Vikas Garg, Pelocal helps enterprises acquire, engage, and collect payments from customers directly on WhatsApp, which has 700M+ active users in India. 

It currently works with 40+ large enterprises in banking, transit, and utilities, serving over 5M monthly users.

In October 2024, Pelocal raised $2 million in a seed round led by Unicorn India Ventures.

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