F&B startup Nuvie Secures $450K in pre-seed round led by PedalStart

F&B startup Nuvie has raised $450,000 (around Rs. 3.8 crore) in its maiden pre-seed funding round led by startup accelerator PedalStart. 

Notable angel investors, including Mukesh Bansal (Founder of myntra, Cult.fit, and Nurix), Ayyappan R, Chanakya Gupta, and Arun Sharma also participated in this round.

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The new funds will be used to improve the product, build the brand, create content, expand distribution, and explore new growth opportunities.

About Nuvie 

Founded in 2024 by Prashant Paliwal and Hem Narayan, Nuvie is on a mission to make healthy eating simple and enjoyable in India by offering “better-for-you” food and drink options. Instead of treating health as strict or boring, the brand wants wellness to feel natural and fun in daily life.

After launching its first lactose-free protein shakes in three flavors, Nuvie is expanding with five new variants. It also plans to roll out new products like a protein chocolate bar and protein cold coffee, called “Proffee”, as part of its growing innovation lineup.

Nuvie has built a strong presence in major Indian cities, with its products available in over 100 premium retail stores across Delhi, Mumbai, Hyderabad, and Chennai. It has also partnered with 200+ gyms and reaches customers across India through quick commerce platforms like Blinkit, Instamart, and BigBasket. In addition to these channels, the startup is also focusing on growing its own digital presence, especially through its website and online platforms.

Nuvie says it saw strong early traction, crossing ₹10 lakh in monthly revenue from its very first month. Looking ahead, the brand aims to reach an Annual Run Rate (ARR) of ₹10 crore by the end of 2025, reflecting its bold growth plans and big ambitions in the functional food and beverage market.

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