Fashion tech brand ANNY raises Rs 10 Cr in pre-Series A round led by Atomic Capital

Women-focused fashion tech startup Anny has raised Rs 10 crore in a  pre-Series A funding round led by Atomic Capital.

The funds will be used to add more product categories, boost innovation, improve its in-house technology, hire senior leaders and grow its distribution network.

Read also- EduFund secures $6 Mn Series A round led by Cercano Management

“Our vertically integrated model, coupled with real time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster we’re scaling smarter. This investment fuels our ambition to become over Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Japjot Singh, founder and CEO of ANNY.

About ANNY 

Co-founded in 2023 by Japjot Singh, Aveen Kaur and Rahul Tanwar, ANNY is a multi-category fashion brand offering affordable luxury for modern Indian women. Using a real-time, low-inventory model, it brings global trends at accessible prices.

With its own tech platform and integrated supply chain, ANNY focuses on speed, efficiency, and a great customer experience. The brand aims to become the top fashion choice for women in India by blending style, culture, and innovation.

In just a year, the brand says it has grown 8X—thanks to its integrated operations, trend-focused designs, and strong understanding of its customers. As it enters new categories, ANNY aims to reshape how Indian women explore and shop for stylish, smart and modern fashion.

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