Fashion search engine Shoppin’ raises $3 Mn in seed round

Shoppin’, an AI-powered fashion startup has raised $3 million in its seed funding round from Mixi Global Investments and existing investor Info Edge Ventures. 

The startup said the new funding will support its expansion in the US and other Western markets. It aims to reach over 1 million users from these regions in the next six months.

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Shoppin’ also plans to invest heavily in collaborations with US creators, Gen Z community programs, and AI-powered product improvements.

About Shoppin’

Founded in 2024 by Shlok Bhartiya and Utsav Soi, Shoppin’ offers an AI-powered multi-modal search engine that lets users find apparel using images, text prompts, product descriptions, or a mix of both to discover their ideal look. It also provides virtual outfit try-ons and personalized recommendations based on moods and occasions.

The startup says it uses its own AI technology to transform how Gen Z shops for clothes online — moving away from basic keyword searches to a more intuitive, “vibe-based” and aesthetic way of exploring fashion.

Before this, Shoppin’ had raised $1 million in pre-seed funding from Info Edge Ventures. With the latest round, the startup’s total funding now stands at $4 million.

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