FarmDidi raises Rs 7 Cr in seed round led by Samved Ventures

D2C pickle brand FarmDidi has raised over Rs 7 crore in a Seed funding round led by Samved Vedntures. 

LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis, also participated in this round.

Read also- PeakAmp raises Rs 12 Cr in seed round led by Caret Capital

The funds will be used to grow the team, invest in R&D, improve tech-driven quality systems, and increase the number of rural women entrepreneurs ("Didis") from 2,000 to over 5,000 in the coming years.

“FarmDidi was built on the belief that the food from our grandmothers’ kitchens could also empower thousands of women. With this funding, we will strengthen our R&D, scale our women-led micro-units, and continue to give consumers access to traceable, tested, and authentic homemade food. Our vision is to make FarmDidi a household name while creating sustainable livelihoods at scale,” said Manjari Sharma, CEO of FarmDidi.

"FarmDidi is not just about food; it’s a proof point that purpose driven businesses can scale with strong consumer trust and quality first principles. We see this becoming a household brand across India and globally," said, Shanti Mohan, Founder of LetsVenture.

About FarmDidi 

Founded in 2022 by Manjari Sharma, Anukrit Johari and Asmita Ghodeshwar, FarmDidi is a fast-growing D2C pickle brand which built around empowering rural women.

Pickles, a staple of Indian kitchens and family traditions, are close to many hearts. FarmDidi brings this nostalgia to life by helping rural women make small-batch, fresh pickles without chemicals or preservatives, while using modern quality systems to meet today’s standards.

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FarmDidi has grown quickly. The brand now has an ARR of ₹18 crore and handles over 30,000 orders every month, with strong traffic from its website. On Amazon, it is India’s #1 pickle brand, holding 4 of the top 10 bestseller spots. FarmDidi is also available on quick commerce platforms like Blinkit, Zepto, Big Basket, and Swiggy Instamart.

FarmDidi, recognized by UNDP, Shark Tank India, Wharton Economic Forum, the Government of Maharashtra, and NITI Aayog, is often called a ‘tech-led version of Lijjat Papad.’ Its mission is to empower 1 million women entrepreneurs while building India’s most loved clean-label food brand.

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