Famyo raises Rs 4 crore seed funding from IAN Angel Fund, others

Kids' lifestyle brand Famyo has raised Rs 4 crore in a seed funding round led by IAN Angel Fund. 

The round also saw participation from other investors including Shivali Vij, Deepank Kumar, Pratik Mathurkar, and Uday Sodhi, with participation from The Chennai Angels, Stoffer Norden, and other strategic backers.

The funds will be used to develop proprietary IP, expand character design, enhance influencer and performance marketing, and strengthen talent in product, growth, and supply chain teams.

Read also- D2C baby brand R for Rabbit raises $27 Mn led by Filter Capital and 3one4 Capital

Ritvik Raj, CEO & Co-founder, said, “IAN’s investment allows us to double down on our vision of building India’s first global kid-first brand. We’re expanding into new categories, strengthening our design IP, and creating a world where kids love what they use.” 

Padmaja Ruparel, Co-founder, IAN Group, said, “India’s kids’ segment is wide open. Parents are spending more, kids are demanding better, but few brands are truly listening. As incomes rise, so do children’s aspirations. To meet their needs, Famyo leans on a design-first, character-led approach. We believe they’re building for India’s next-gen consumers.” 

“At The Chennai Angels, we are impressed by Famyo’s strong vision, product quality, and rapid growth trajectory. Karishma and Ritvik bring a rare blend of creativity, operational discipline, and market insight to the kids’ lifestyle segment. With a sharp focus on design, sustainability and brand storytelling, Famyo is well-positioned to scale from a promising startup into a category leader and we are delighted to back their journey.” – Sathishkumar Anavangot, Investment Director, The Chennai Angels & Former Managing Director, Henkel India Ltd. 

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About Famyo 

Founded by Karishma Seetharaman and Ritvik Raj, the Bengaluru-based Famyo turns everyday items like blankets, towels, pouches, and school gear into design-focused, collectible products featuring original characters and themes.

Products such as glow-in-the-dark blankets, poncho towels, and character accessories combine playful design with safety and premium quality, appealing to kids and parents alike.

The brand says it has an ARR of over ₹12 crore and is growing 40% quarter-on-quarter.

In the next 12–24 months, Famyo plans to scale 4x, expand its IP portfolio, and launch new collectible seasonal drops and collaborations.

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