Elixiir Foods raises $9 mn from 3one4 Capital, Incubate Fund Asia

Delhi NCR-based Elixiir Foods has secured $9 million in a seed funding round from 3one4 Capital and Incubate Fund Asia.

The funds will be used to launch Elixiir Foods’ operations, improve its tech-driven fresh sourcing and private label supply chains, expand its wholesale and distribution network, and build the technology needed to support city-wise expansion.

Read also- Indigrid Technology raises Rs 40 Cr in Series A round led by Valour Capital

Founded by FMCG veterans Arvind Mediratta and Ambuj Narayan, Elixir Foods is building a technology-driven grocery platform for urban India, offering fresh produce, dairy, meat, seafood, and daily essentials positioned as “affordable premium.”

"India is no longer looking only for basics. It wants healthier food choices along with authentic gourmet cuisines: not just from different regions of India, but from around the world. Elixiir Foods is being built as a tech-native destination, positioned as the most trusted platform for fresh, healthy, and gourmet food products," Mediratta said.

"We also recognise that Indian customers across all SECs are highly value-conscious, making pricing the X-factor right at the wholesale and distribution level as part of our customer proposition. This represents a massive opportunity, with the total addressable market easily exceeding $100 billion and continuing to grow," he added.

Nao Murakami, founder & partner at Incubate Fund Asia, said, “Globally, category-defining grocery chains emerge when consumers shift towards quality, trust and differentiation. India is at that inflection point and this is a massive opportunity.”

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Anand Batra, Investments Team at 3one4 Capital, said, "The most scalable and resilient customer platforms emerge when format innovation and operational discipline are integrated from the very start. Elixiir reflects a first-principles approach, utilizing a tech-enabled wholesale foundation, to building a business designed for long-term growth."

The company says it stands out through its tech-led sourcing model and private label strategy, which gives it better control over supply and quality.

Elixiir will start operations in Delhi NCR, launching first in Gurugram, followed by expansion into Delhi and Noida, with plans to open 10–12 stores in the region by FY27.

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