Elever raises $1.1 million in funding from Brand Capital, others

Elever, a portfolio management firm has raised $1.1 million in a funding round from Brand Capital, the strategic investment arm of The Times of India Group.

The round also saw participation from CXOs of global companies, existing investors, and promoters.

Elever will use the funds to grow its PMS business, boost brand visibility, and engage more with investors.

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“Generally, people invest in specific themes like infrastructure or rural consumption, or they make sectoral investments. But what we have realised is that most of these models carry inherent biases, often influenced by various policy decisions and other factors,” said Anshul Sharan.

“We see Elever as a frontrunner in the evolution of wealth-tech, leveraging automation and factor investing to deliver consistent, risk-adjusted outcomes. Elever’s technology-led, rule-based approach to portfolio management reflects the future of investing in India,” said Srini Vudayagiri, president and head of Brand Capital. The Economic Times is a part of The Times of India group.

About Elever 

Founded in 2020 by Anshul Sharan, Karan Aggarwal, Ram Subramaniam, and Santosh R, Bengaluru-based Elever is a Sebi-registered company follows a quantitative, rule-based method that uses factor-driven strategies and tactical techniques to choose stocks and decide investment weights. This helps deliver risk-adjusted returns to individuals and family offices while reducing human bias.

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Sharan said Elever’s proprietary algorithm picks stocks by tracking factors like momentum, low volatility, and dividend yield. It also studies market conditions—bullish, bearish or stable—and switches between factors as needed.