D2C Women’s Ethnic Wear Brand Aramya’s Parent Raises Rs 80 Cr in Series A Round

DSLR Technologies, the parent company of ethnic wear brand Aramya, has raised Rs 80 crore (about $9 million) in a Series A funding round from its existing investors, Z47 (formerly Matrix Partners India) and Accel India.

The board of DSLR Technologies approved a special resolution to issue 10,928 Series A compulsorily convertible preference shares at Rs 73,207 per share to raise funds. As part of the round, Z47 and Accel India each invested Rs 40 crore.

According to company filings, the funds will be used for business expansion, meeting working capital requirements, strengthening the balance sheet, and supporting future growth initiatives.

Read also- Pandorum Technologies Raises $18 Mn in Series B Round

Founded by Ankush Goyal, DSLR Technologies runs the direct-to-consumer (D2C) ethnic wear brand Aramya, which focuses on women’s apparel. The brand combines traditional handcrafted techniques like block prints, bandhani, and ajrakh with premium fabrics such as pure cotton and linen-cotton.

After the latest funding round, Z47 and Accel India will each hold a 20.77% stake in DSLR Technologies. According to Entrackr, the company’s post-money valuation is around Rs 1,438 crore ($161 million).

Both investors have been early supporters of Aramya and its parent company, marking their third investment in the startup. They co-led Aramya’s $7 million seed round and later invested $2.24 million in a pre-Series A round in December 2024.

Since its launch, the parent company has seen rapid growth. Its operating revenue jumped more than 13 times, reaching Rs 41 crore in FY25 from Rs 3 crore in FY24. Losses during the same period rose slightly to Rs 10.7 crore.

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