D2C sneaker brand Gully Labs raises Rs 8.7 Cr in seed round led by Zeropearl VC

D2C sneaker brand Gully Labs has raised Rs 8.7 crore in a mix of equity and debt in its seed funding round.

The round also saw participation from Stride Ventures, Zeropearl VC, Untitled Ventures, Atrium Ventures, and other prominent angel investors including Bounce co-founder & CEO Vivekananda Hallekere, Suhasini Sampath, Nishchay AG, Renee Cosmetics founder Ashutosh Valani, Anurag Ramadasan and Rahul Seth.

Gully Labs said in a press release that the new funds will be used to offer more products, grow sales through new channels, and open physical stores.

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Before this, the company had raised Rs 1.1 crore in equity during its pre-seed funding round in 2024.

Arjun Singh & Animesh Mishra, Co-founders, Gully Labs, said in a statement, “This round is a big step forward for us. We have always believed that Indian stories deserve a global stage not just in art and cinema, but in products people use and wear every day. With this backing, we are excited to scale our vision, grow our team, expand into physical retail, and bring even more culturally rooted, design-led sneakers to people across India and beyond. Above all, having the trust of such seasoned founders and investors gives us both confidence and responsibility as we build the next chapter of Gully Labs.”

Bipin Shah, Founder & Managing Partner, Zeropearl VC, stated, “At Zeropearl VC, we focus on backing brands that are authentically rooted in India, with strong design and product moats. Our Indiluxe thesis believes India’s affluent consumers should embrace premium homegrown brands over foreign ones. Gully Labs embodies this spirit — taking India’s rich cultural story to the world through sneakers that are 100% made in India. We’re proud to support their journey toward becoming a global ambassador of Indian craftsmanship.”

About Gully Labs

Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs makes handmade sneakers using high-quality materials and designs inspired by Indian culture — like Phulkari embroidery and Onam-themed styles.

The brand sells its sneakers online and through select partner stores in major Indian cities. It now plans to set up a bigger production unit, introduce more sneaker styles, expand across India and abroad, and open its own retail stores as part of its omni-channel strategy.

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