D2C Lingerie Brand Krvvy Raises Rs 6.1 cr In Pre-seed Funding

Krvvy, a women’s functional innerwear brand, has raised Rs 6.1 crore in a pre-seed funding round, co-led by Titan Capital and All In Capital.

The round also saw participation from other angel investors, such as Nikita Gupta (co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell) and Anubhav Jain (Head of Credit at Metalbook).

The startup plans to use the funds to grow its online and offline presence across India, mainly focusing on serving Indian women. 

Currently, Krvvy sells its products through its website and popular platforms like Amazon and Myntra.

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Yash Goyal, Krvvy's co-founder and CEO, said, "We are thrilled to welcome Titan Capital and All In Capital to our mission of redefining the women's innerwear industry through innovative designs focused on functionality and comfort. This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market."

"Lately, Indian female consumers have started prioritizing function and comfort over fashion when it comes to innerwear, influenced by personalized options, increased awareness and the growing movement of body positivity. Conversations around investing in quality products are also driving this shift. With these rising trends, we believe that Krvvy's designs can potentially disrupt India's women’s innerwear market, which is currently valued at over Rs50,000 crore. Krvvy has already achieved impressive growth, with a 40-fold increase in less than a year, and is well-positioned for significant future expansion," Aditya Singh, cofounder of All In Capital, a leading early-stage micro-VC.

Krvvy is addressing a key gap in the market by focusing on practical, comfortable designs and meeting the growing demand for shapewear among Indian women, a trend that has seen significant growth in Western markets.

About Krvvy 

Noida- based Krvvy was founded in 2024 by Yash Goyal and Anant Bhardwaj, It offers high-quality, innovative products designed for Indian body types, focusing on comfort and inclusivity. The brand meets the growing demand for shapewear among Indian women, a trend that has gained popularity in Western markets.

Krvvy's product range includes bras, underwear, and shapewear, all created with a solution-first approach that prioritizes comfort, functionality and style.

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