D2C Grocery Brand Anmasa Raises $1.1 million in Pre-Seed Round

Anmasa, a D2C grocery startup has raised $1.1 million in a pre-seed funding round led by Snow Leopard Technology Ventures.

The round also saw participation from Veltis Capital, Blume Ventures, and Indigram Lab, as well as undisclosed angel investors.

Read also- Matiks raises $3.1 million in pre-Series A round led by Tanglin Ventures

Founded in 2024 by Yatish Talvadia and Shailendra Upadhyay, Anmasa plans to open 10 new outlets and microprocessing centers in Delhi-NCR by the end of the quarter. 

Talvadia said the funds will help Anmasa expand its staples business and improve transparency in the food ecosystem through stores. 

He added that Anmasa is also upgrading its tech, noting that most customers prefer to order online after first experiencing the brand in-store.

Besides flour, Anmasa sells wood-pressed oils, freshly ground spices, and dry fruits.

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According to Statista, India has the world’s third-largest digital shopping base after the US and China with over 1.4 billion internet users and 250 million online shoppers. 

In 2024, India had more than 800 D2C brands with a market size exceeding $80 billion with groceries, beauty and fashion among the most popular categories.

India’s staples market is valued at ₹80,000 crore, dominated by big brands like Aashirvaad, Fortune, and Pillsbury, while newer players such as Anmasa and Emami are entering a space still crowded with many regional and unorganised brands.