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Direct from farm food brand Anveshan has raised Rs 48 crore in a series A funding round led by Wipro Consumer CareVentures.
The round also saw participation from existing investors DSG Consumer Partners, Titan CapitalWinners Fund, and Force Ventures, along with angels including Aman Gupta and Sameer Mehta of boat Lifestyle.
The funding round includes both investment and some early investors selling part of their stake.
The Delhi NCR-based startup will use the funds to expand its partner manufacturing network, strengthen its supply chain, increase marketing, and improve its technology platform.
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"The brand is at the forefront of the minimally processed revolution in oils and ghee, perfectly aligned with our belief in healthy living as a core consumer theme. The brand has scaled over 10x since our first investment, with top-decile capital efficiency, sharp category focus, and a disciplined SKU strategy, emerging as a leader across digital channels," noted Hariharan Premkumar, Managing Director, DSG Consumer Partners.
“We didn’t just want to build a food brand; we wanted to rebuild trust by making food that’s clean, traceable, and rooted in the wisdom of our Indian traditions. Today’s conscious consumers don’t just want taste; they want truth on their plate,” said the founders at Anveshan.
Sumit Keshan, Managing Partner, WIPRO Consumer Care–Ventures, said, “We are excited to invest and partner with Anveshan in their journey to provide high-quality preservative-free products to consumers. Their focus on quality, traditional process adoption, and customer centricity is helping in creating brand Anveshan. This marks our 14th investment from our fund and third in the food sector.”
About Anveshan
Founded in 2020 by Kuldeep Parewa, Akhil Kansal and Aayushi Khandelwal, Anveshan makes minimally processed food products in rural areas.
The company said it has reached a net revenue run rate of ₹100 crore in FY25, growing 80% year-on-year.
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