D2C brand Home Essentials raises pre-Series B round

Home Essentials, a D2C brand that sells home and kitchen products, has raised Rs 70 crore in a pre-Series B funding round. The round was led by 360 ONE Asset, with participation from existing investor India Quotient.

The Gwalior-based company had earlier raised $2.2 million in seed funding from India Quotient and other investors.

The company said it will use the new funds to grow its presence both online and offline and to expand its range of kitchen and home improvement products.

Read More- PRISM Appoints Former Securities and Exchange Board of India Chief Ajay Tyagi as Independent Director 

“At Home Essentials, our vision is to become the ultimate destination for thoughtfully designed home and kitchen essentials. The strong response to our experiential stores validates our belief that customers seek products that are both highly functional and beautifully crafted,” said Tanishq Jain, who is also the CEO of HomeEssentials.

Divyam Jain, who is also the CMO of HomeEssentials, said, "Our vision has always been to build a brand that integrates itself seamlessly into modern homes. Not as an add-on but rather as a natural extension of their lifestyles. We’re consistently seeing demand for solutions that bring together thoughtful design, smart functionality and space optimization. That intersection is where HomeEssentials operates. The strong response across our D2C platform, quick commerce, and now retail stores shows that the audience is ready to welcome us into their homes. This has given us the confidence to scale faster and meet them with products that are designed for real, everyday living."

Sumit Jain, Senior Fund Manager, 360 ONE Asset, said, “Home Essentials is redefining a large fragmented category with aesthetic and functional products, and are creating a leading home and kitchen destination-play in India.Tanishq and Divyam have demonstrated exceptional execution skills, building a capital-efficient business that resonates deeply with the aspirational Indian consumer. We are excited to become partners in their scaling journey, as they build India’s most loved Home & Kitchen brand.” 

Madhukar Sinha , Partner , India Quotient, said, “We backed Home Essentials early on as Tanishq and Divyam identified a clear gap in the Indian market for home utilities that seamlessly blend smart functionality with premium aesthetics at affordable price. Their rapid growth speaks for itself. We are excited to see them leverage this new round to expand their catalogue and reach millions more customers across the country.”

“With the continued support of India Quotient and the backing of 360 ONE Asset in this phase of growth, this capital enables us to expand from a strong online presence into thoughtfully designed physical stores across Tier 1 and Tier 2 cities, accelerating our journey to build a nationwide retail footprint,”Jain added.

Home Essentials was founded in 2024 by brothers Tanishq Jain and Divyam Jain. It is a digital-first brand that sells more than 1,000 home and kitchen products, including storage items, cookware, furniture, and décor.

The brand focuses on “smart living” by offering useful, modern-looking products at affordable prices.

Advertisment

Home Essentials sells products such as kitchen storage containers, cookware, home organisation items, bathroom accessories, and décor. The company plans to grow its home and kitchen business by expanding offline stores, improving its supply chain, and launching new products.

Over the next three years, the company aims to increase its revenue to Rs 500 crore and reach 5 million households across India.

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.