D2C brand Antinorm raises Rs 28 Cr funding led by Fireside Ventures

D2C Beauty and personal care brand AntiNorm has raised INR 28 Cr ($3.1 Mn) in a seed funding round led by Fireside Ventures.   

The round also saw participation from existing investors including V3 Ventures and Rukam Capital.

The startup will use the new funding to grow its presence across multiple sales channels and speed up research and development. It also plans to hire more people, especially in product, growth, R&D, and operations teams.

In addition, the company plans to launch up to seven new product lines across beauty and personal care categories.

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“At Antinorm, our goal has always been to simplify beauty for women who want results without pressure. Since launch, the brand has received encouraging consumer response and industry recognition, including being named the Estée Lauder BEAUTY&YOU India winner for Best In-Market Beauty Brand, along with a strategic grant,” Sharma said in a statement.

About  AntiNorm 

Founded in 2024 by Aparna Saxena, Delhi NCR-based AntiNorm focuses on high-performance, multi use beauty and personal care products designed to simplify daily routines for working Indian women. 

Its first products include a dry shampoo, an all-in-one hair cream and a lip treatment that replace multi-step beauty routines.

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