D2C Apparel Startup OUTZIDR  Bags Rs 30 Cr In Seed Round

Gen Z apparel brand Outzidr has raised Rs 30 Crore (around $3.5 million) in a seed funding round led by Stellaris Venture Partners.

Angel investors, including Ramakant Sharma (LivSpace) and Ghazal Alagh (Honasa Consumer), also participated in the round.

The startup plans to use most of the funds to improve its testing and response systems by investing in people, technology and partnerships. It will also help build the brand and keep enough stock.

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"Every day, countless trends emerge. If you try to launch products for all of them using a traditional fashion manufacturing model, the inventory burden becomes unmanageable," Nirmal Jain, Co-founder of Outzidr.

"​Making the test-and-react model work at scale, requires strong foundational capabilities across demand sensing, product development and sourcing, and automated merchandising. And we are quite focused on building these capabilities, even at this stage. It will be our key differentiator as we grow. It helps us offer trendier styles, probably first to market, with greater variety while staying commercially viable, which is essential," he added.

“An attractive market of affordable fashion for GenZ, along with the team’s unique and differentiated ‘test & quick react’ solution approach and a strong founder-market fit, form the three key pillars of our investment thesis. Nirmal, Mani and Justin, not only come from the domain but also bring a proven track record of achievement within it," said Mayank Jain, Principal, Stellaris Venture Partners.

About Outzidr

Founded in 2024 by Nirmal Jain, Mani Kant Mani and Justin Mario, Outzidr, a brand known for occasion-based fashion, uses its special 'test-and-react model' to quickly turn trending styles into ready-to-sell products. It spots popular trends, creates designs fast and starts with small batches. If a style does well, they make more of it.

The brand sources fabrics from both India and abroad but it aims to move 90% of its manufacturing to India within two years. It also keeps its inventory light, holding less than three weeks' worth of stock.

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