D2C Accessories Brand Salty Raises Rs 30.1 Cr in Round

Salty, a direct-to-consumer fashion and accessories brand, has raised INR 30.1 Cr (about $3.3 Mn) in a funding round led by MG Investment.

The round also saw participation from existing backers Anicut Capital, All In Capital and JK Group, and a host of new angel investors.

The new funds will be used to grow Salty’s team, expand its presence on e-commerce and quick-commerce platforms, and improve delivery speed and logistics across India.

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Founded in 2022 by Sonaal Goel, Twisha Gupta and Kanishka Garg, Salty sells affordable accessories mainly through digital channels. In the past year, it has delivered products to over 18000 pin codes, showing strong demand beyond India’s big cities.

Along with expanding categories and channels, Salty plans to increase investments in creator collaborations, celebrity-backed product launches and strategic brand partnerships to boost its market presence.

The startup previously raised ₹5 crore in 2024, in a funding round led by All In Capital and Anicut Capital.

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