Confectionery brand Oroos raises Rs 20 Cr from Fireside Ventures

Aiming to reshape India’s rapidly growing confectionery market, Oroos Confectionery Pvt. Ltd. has raised Rs 20 crore ($2.26 million) in funding led by Fireside Ventures, with participation from State Bank of India (SBI) and strategic angel investors. 

The round also attracted investments from several industry leaders, including Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep (VC Investor), among others.

The funds will be used to establish a fully automated manufacturing plant in Greater Noida and expand the company’s distribution network across tier II and tier III cities.

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Raje Suneet Jain, CEO, Oroos Confectionery shared, “Oroos was born out of a simple observation —  “the real Bharat” consumer seeks better quality, but not at metro prices. We want to bridge that gap by building a manufacturing-first brand that delivers premium quality and scale from within India. This is about creating a world-class confectionery company for India, in India.

"Oroos addresses the rising aspirations of India's 2 consumers who are currently grossly underserved, which is a huge untapped market. We at Fireside believe that Raje and Prashant, as founders, are best placed to address this market opportunity as they come with rich, relevant domain expertise and a deep understanding of the consumer pain-points in this segment. We are excited about Oroos’s commitment to “make in India” through their best-in-class manufacturing set up in Noida,” said Prayag Mohanty, Principal who leads early venture investments for Fireside Ventures.

About Oroos 

Founded in 2025 by Raje Suneet Jain and Prashant Manral, Oroos aims to build a confectionery brand centered on quality, affordability, and accessibility for India’s mass-market consumers. The company plans to tap into growing demand from non-metro regions, where packaged confectionery is gaining popularity.

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Oroos will develop a strong distribution network covering general trade, modern trade, and regional retail partners. Its new facility will enable large-scale production and product innovation, supporting the shift from unbranded sweets to branded packaged confectionery.

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