Cava Athleisure raises Rs 40 crore Series A funding led by Sharrp Ventures

CAVA Athleisure, a Youth-first D2C athleisure brand, has raised Rs 40 crore in a Series A funding round led by Sharrp Ventures, which invested Rs 21 crore.

The round also saw participation from V3 Ventures and existing investor Spring Marketing Capital.

The startup plans to use the new funds to build new products and hire senior executives. Part of the money will also go toward marketing and expanding its omnichannel presence.

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Ria Mittal and Shreya Mittal, Co-founders, Cava Athleisure, said, “We founded Cava to build an athleisure brand rooted in the needs of Indian consumers, with a strong focus on comfort, quality, and everyday usability. The response from our customers has reinforced our belief in this category. Partnering with Sharrp Ventures gives us a long-term partner with deep consumer expertise as we scale responsibly.”

Shreya Mittal added, “At Cava we believe in making clothes that make you feel young and confident while keeping movement and activity at the forefront. The rise of health and wellness is here to stay, and our products are built for the fast-paced lifestyle of the modern Indian consumer.”

Rishabh Mariwala, Managing Director, Sharrp Ventures, said, “Cava has demonstrated strong consumer pull and disciplined execution in a competitive category. The founders have shown immense grit and strategic thinking at a young age to carve out a distinctive brand. We are very excited about Cava’s future, and we believe the company is well-positioned to create a large outcome in India’s athleisure segment.”

About Cava Athleisure 

Founded in 2022 by Ria and Shreya Mittal, Cava Athleisure is a direct-to-consumer premium athleisure brand for men and women. It offers comfortable, high-quality and stylish clothing like leggings, joggers and tops made from BCI cotton and recycled polyester. The brand targets young, fitness-focused consumers.

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Cava follows a function-first, design-led approach and creates clothing for everyday use. Its products are designed for comfort, good fabric quality, and fits suited to Indian consumers, making them easy to wear for workouts, work or daily activities.

The startup has grown quickly and expects to reach Rs 40 crore in revenue by the end of FY26. It runs its own manufacturing unit, handling design, pattern-making, and quality checks in-house. Cava mainly targets Gen Z and millennials aged 15–30 who want stylish, versatile and sustainable loungewear or activewear.

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