Better Nutrition Raises Rs 10 Cr Funding To Expand Biofortified Food Offerings

Better Nutrition, India’s first Biofortified food brand, has raised Rs 10 crore in its seed funding round from family offices and high-net-worth individuals (HNIs).

The round also saw participation from angel investors such as Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, Apurva Chamaria, Karan Jindal and Akshay Ghulati.

Early investors showed strong confidence in Better Nutrition, contributing nearly 30% of the total funding in this round.

The new funds will help expand biofortified food products, grow distribution across quick commerce, offline retail, and D2C channels, scale farmer training programs, and invest in R&D.

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“This funding round wasn’t just about securing capital – it was about forging a coalition of strategic partners across industries to propel the brand’s next phase of growth,” said, Prateek Rastogi, Co-founder of Better Nutrition.

Namita Thapar, Executive Director of Emcure Pharmaceuticals, said, “Better Nutrition is addressing one of the most pressing yet often overlooked issues – hidden hunger.Their approach is innovative, their mission is transformative and they are committed to making an impact. This is the kind of business that aligns both health and financial viability, making a tangible difference in people’s lives."

Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, who invested through his fund The BarberShop, said, “Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution. Their sharp focus on scaling biofortification and reimagining everyday nutrition makes them not just an investable business but a movement you want to be a part of and help shape."

In 2022, Better Nutrition raised Rs 3.1 crore in funding led by IIM Ahmedabad Ventures. 

Better Nutrition's appearance on Shark Tank India brought biofortified foods into the spotlight. Since then, the brand has grown rapidly, with a 5X rise in revenue, a 10X jump in website traffic, over 25,000 orders fulfilled and expansion across major quick commerce platforms.

About Better Nutrition 

Founded in 2023 by Prateek Rastogi and Aishwarya Bhatnagar, Better Nutrition focuses on improving India’s nutrition by offering naturally enriched grains with essential nutrients like zinc, iron, protein and calcium. Its product range includes wheat flour, rice, daliya and nutrient-rich fruits and vegetables like pomegranates and cauliflower.

Based in Lucknow, the company partners with over 15,000 farmers and supports rural micro-entrepreneurs to make nutrient-rich grains accessible to Indian households. It plans to expand into pulses, oilseeds and other staple crops while ensuring high nutrition, a low-GI profile and pesticide-free quality.

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