Beauty & Personal Care Brand Antithesis Secures Rs 5 Cr Pre-Seed Funding

Antithesis, a beauty and personal care brand has raised Rs 5 crore in its pre-seed funding round co-led by Rukam Capital and V3 Ventures.

The funds will be used to support growth as a digital-first beauty company, innovate products, expand market and distribution channels, and strengthen its brand in the personal care market.

This funding round will help Antithesis take advantage of India's fast-growing beauty market, which is expected to reach $27 billion by 2027, fueled by rising incomes and increasing beauty awareness among India's young population.

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Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, says, “At Rukam Capital, we always look out for founders whore reimagining industries with fresh perspectives and innovative solutions. The personal care sector in India is evolving rapidly, driven by a growing demand for smarter, high-performance products that align with modern lifestyles."

“At V3 Ventures, we’re so excited to see what’s happening in the BPC market in India. We’re probably one of the only places in the world where a tier 3 consumer also has serious product knowledge. When Aparna brought the idea of multifuncional products to us, we were instantly drawn to it because this was something unique amongst all the clutter.” said Arjun Vaidya, Co-founder and Managing Partner at V3 Ventures.

“I identified a critical gap in India's personal care market. Women were overwhelmed by complex routines and multiple products marketed as "essential," yet they struggled to find solutions that delivered meaningful results. I want indian women to feel less burdened by endless routines and get more value for their investments in personal care products.” said Aparna Saxena, Founder of Antithesis.

About Antithesis 

Founded by Aparna Saxena, Antithesis treats beauty and personal care products like technology, enabling continuous innovation and new features based on customer feedback and trends.

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