Agritech startup Pehle Jaisa raises $300K in pre-Series A round

Gurugram-based agritech startup Pehle Jaisa has raised $300,000 in a pre-Series A funding round led by Pantnagar Capital and Climate Angels.

The startup will use the new funding to grow its waste-to-fertilizer operations in villages across India.

Earlier, the Gurugram-based startup had raised $169k in a seed round. With this latest funding, Pehle Jaisa plans to scale its model of turning rural waste into organic products for farmers.

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About Pehle Jaisa

Founded in 2022 by Pankaj Pandey, Ehtesham Farooqui, Shabih Abbas, Sumit Suman, Wasim Akhtar and Mantosh Kumar, Pehle Jaisa provides organic fertilizers for the agriculture sector, with a focus on localizing production by working directly with waste centers. By cutting out the "first mile" costs in manufacturing, the company aims to offer high-quality fertilizers at affordable prices.

Its vision is to make every village in India self-sufficient — producing its own gas, electricity, and fertilizers. Through local production, Pehle Jaisa hopes to build a circular rural economy that supports sustainability, resilience, and long-term growth.

The company began with soil conditioners and bio-stimulants and is now developing a range of organic fertilizers customized for different crops and soil types across regions.

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In just eight months of operations, the startup sold over 500 metric tonnes of fertilizer in FY24. In FY25, it tripled that by selling over 1,500 metric tonnes of value-added fertilizers, generating more than ₹2.5 crore in revenue. Looking ahead, the company aims to cross ₹100 crore in revenue in the coming years.

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