Agritech Startup GROWiT Raises $3 Million In Series A Round Led By GVFL

GROWiT India, a protective farming agritech startup has raised $3 million in a Series A funding round led by GVFL.

The round also saw participation from Veloce Opportunities Fund, JITO, We Founder Circle, Sunicon Ventures Fund, Progrowth Ventures and Hyderabad Angels.

The startup said it will use the funds to expand quickly, boost research and development, and improve its tech systems to better support farmers.

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It also plans to grow its presence in India, enter global markets like Africa, and keep developing affordable, climate-smart farming solutions for small farmers.

"With climate change emerging as a huge challenge in the agriculture sector, it is essential that we build resilience with the help of technology. Majority of India still depends on agriculture however the sector is still starved of technology due to it being inaccessible or too expensive," said Saurabh Agarwal, Founder & CEO of GROWiT.

"At GROWiT, our commitment is towards developing sustainable agriculture with optimization of productivity by making available affordable tools like India’s First Pocket-Friendly Soil Health Testing Device, which provides soil composition insights and crop recommendations tailored to soil types," he added.

"They are helping farmers grow more and earn better by focusing on solving these key problems at an affordable cost and easy accessibility. They are making climate-friendly, sustainable farming methods more affordable and effective. As a fund, this is a key focus area for us and we see GROWiT as a strong player emerging in this segment," said Mihir Joshi, Managing Director, GVFL.

About GROWiT 

Founded in 2020 by Saurabh Agarwal, GROWiT provides farmers with tools and support from soil testing to harvest. Its products include soil testing devices, mulch films, crop covers, and weed mats that help boost crop yield and cut costs.

The company operates in 12 Indian states and works with over 650 franchise partners, reaching more than 2.25 lakh farmers.

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