Agritech Startup Fragaria Raises $2 Million in Seed Round

Agritech startup Fragaria Fruits has raised $2 million (Rs 17.66 Crore) in its seed funding round led by WEH Ventures.

The round also saw participation from Rainmatter, Spiral Ventures, and angel investor Akshayakalpa Organic founder and chief executive Sashi Kumar.

The startup said it will use the funding to boost production in Bengaluru, increasing daily output from 2–3 kg to 120–150 kg, and expand its offerings to include blueberries and raspberries.

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The funding will also help Fragaria Fruits provide a year-round supply of high-quality, sustainable produce to the Indian market.

About Fragaria 

Founded in 2024 by Harish Varadharajan, Timothy Chad Van Niekerk, and Damian López-Salazar, the Chennai-based Fragaria Fruits aims to solve a key problem in India’s fruit market: the lack of consistently fresh, high-quality fruit all year. The startup wants to improve the fruit-eating experience by delivering premium, sustainably grown produce using modern farming methods.

Its flagship brand, Oh! Fruits, offers European strawberries grown in Chennai with advanced vertical farming. These strawberries are twice as sweet as regular Indian varieties, pesticide-free, and last up to three times longer.

The company focuses on sustainability through water recycling, solar power, and reducing the environmental impact of farming while keeping prices affordable.

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Using Controlled Environmental Agriculture (CEA) and vertical farming, Fragaria has created a scalable model to produce premium strawberries year-round. It plans to expand production in Bengaluru, raising daily output from 2–3 kg to 120–150 kg.

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