Hopscotch, a children’s fashion brand, revealed that its parent company, Hit the Mark, successfully secured USD 20 million in a funding round spearheaded by Amazon. This funding round also featured participation from notable investors such as Eduardo Saverin, the co-founder of Facebook, as well as existing investors like Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures.
With this financial boost, Hopscotch aims to broaden its product range and cater to a larger customer base by offering the latest trends in children’s fashion, as per reported by BW Disrupt.
“Hopscotch is the go-to digital brand for parents who want their kids to look stylish – every day and on every special occasion,” said Rahul Anand, Founder, and CEO of Hopscotch. “This investment allows us to invest in marketing, broaden our selection, and enable more customers to express their unique sense of style.”
“Hopscotch has strong brand recall in the kids’ category. With this investment, we are happy to work with Hopscotch as it continues to reach and delight more customers. Rahul, the founder, and his management team are passionate about building out the brand. We have been impressed to see what they have done to date”, said Preetham N, Director, Corporate Development at Amazon.
The recent funding round of $20 million not only signifies the financial backing received by Hit the Mark but also highlights the robustness of its technology platform. This platform empowers Hopscotch to swiftly identify and provide customers with the latest fashion trends ahead of other retailers. With the support of Amazon and other investors, Hopscotch is in a favorable position to expedite its expansion and capture a larger portion of the market.
Hopscotch is backed by a range of institutional investors, including RPG Ventures, India Infoline Seed fund, LionRock Capital, Rise Capital. Noteworthy HNIs, Eduardo Saverin (Co-founder, Facebook), Wei Yan (CTO and co-founder of Diapers.com), Atul Nishar (founder of Aptech), Toivo Annus (CTO and co-founder of Skype), and Nisa Godrej (MD GCPL) have backed the company and continue to advice the business as it scales to new heights.
Established in 2012, Hopscotch is India’s leading kids fashion brand positioned at the sweet spot of aspiration and affordability. The brand features the latest trends in kids fashion on its store online, and has served over 30 lac parents across 1,300 Indian cities.