In its most recent round of seed funding, Absolute Labs, a cutting-edge Wallet Relationship Management (WRM) platform, secured $8 million. Aglaé Ventures, Alpha Praetorian Capital, The Luxury Fund, Near Foundation, MoonPay, Plassa Capital, Punja Global Ventures, Samsung Next, Sparkle Ventures (Animoca Brands), and W3i are only a few of the investors who took part in the investment round.
The WRM platform was created as a result of the awareness that current Web2 CRM systems were insufficient to satisfy the demands and opportunities of blockchain-based marketing, according to Samir Addamine, CEO and Co-Founder of Absolute Labs, as per reported by AlexaBlockchain.
He said wallets unlock Web3’s identity, brand experiences, payments, and customer ownership.
Franck Le Moal, Chief Information Officer, LVMH: “We are delighted to work with absolute labs to explore Web3 data and how this can enhance client experience. Their solution will be pivotal as luxury and FMCG brands push further into Web3.”
Vanessa Grellet, Managing Partner at Aglaé Ventures: “We are delighted to support a pioneer that is directly at the crossroads of Web2 and Web3 technologies. absolute labs’ innovative ways to leverage data analytics, CRM and marketing automation supports the adoption of Web3 and creates opportunities for brand engagement.”
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Julien Pageaud of Sparkle Ventures: “We have been a proud supporter of absolute labs since the beginning and are thrilled at the potential to purposefully bridge the largest and most successful Web2 companies to Web3 technologies. absolute WRM platform promises to provide an intuitive pathway for leading brands and emerging companies to engage with the growing number of Web3 customers.”
Abhay Mav, Head of Moonpay Ventures said, “Absolute labs’ vision of the WRM™ platform aligns strongly with our mission of making it easier for millions of users to experience Web3 and thereby onboard a billion users to Web3. We see their WRM platform as an essential component of the marketing ecosystem to support both native Web3 and Web2 brands into this incredible, evolving, new space and we are proud to be their partner.”
Quentin Reyes, Managing Director of Alpha Praetorian Capital “Absolute Labs is poised to address a critical need in the market with their groundbreaking Web3 CRM software. With the rise of decentralized communities, businesses are in dire need of a comprehensive solution that can effectively manage their marketing and community needs. Absolute Labs has the vision and expertise to deliver on this promise, and we’re thrilled to support their efforts to revolutionize the way companies engage with their customers.”
About Absolute Labs
Absolute Labs provides the Web3 natives and Web2 brands with the Wallet Relationship Management Platform (WRM) needed to evolve and automate their marketing. It is the sole platform for Web3 marketing automation and full-funnel CRM.