Food-Agri Business platform Fresh From Farm has secured over 3.2 Cr in Seed Round led by Inflection Point Ventures. The funding will help the business with branding, team building, inventory management, capital expenditures, and R&D, as per reported by BW Disrupt.
A demand- and data-based allocation network Fresh From Farm tracks patterns in store demand and purchases precisely the right amount of food from farmers.
Rohit Nagdewani, Founder and CEO, Fresh Form Farm says, “Our AI based system currently has a confidence rate of 89% allowing us to predict the exact quantities and qualities of fruits that can be sold at particular touchpoints. This has enabled us to reduce the wastage to 2-3% while the industry standard is 20-22%. We aim to achieve a 95% accuracy rate over the next 18 months.”
Fresh From Farm cultivates and purchases fresh food, then distributes it while building a distinct brand strategy through a multichannel online and physical presence.
Vinay Bansal, Founder & CEO, Inflection Point Ventures says, “The customers are increasingly getting aware about what they eat, where is it sourced from and its nutritional value. The farmers and retailers on the other hands deal with the supply chain challenges resulting in million of tonnes perishables getting wasted every year. We liked Fresh From Farm’s approach of leveraging tech to solve the challenges that directly impacts the three key stakeholders of the fruit and vegetables ecosystem. Their tech and the platform with predictive qualities prompted us to invest in the Company.”
About Fresh From Farm
A predictive demand aggregation environment for nutrient-dense perishables is known as Fresh From Farm (F3) (fruits and Veggies). They reduce retailer-level wastage by 15–17% by using AI to estimate the precise sales touchpoints where a particular quantity and quality of FnV would sell.