[Funding alert] A performance tracking sports wearable startup Footrax raises $100,000 funding through Shu₹u Up's Users

Ahmedabad-based startup Footrax will use the funding for tech advancement and expansion in multiple locations.

Footrax, a performance tracking sports wearable startup has raised $100,000 in  funding round led by Shu₹u Up Digital Funding Platform.

Footrax said they will be using the funding amount for development of the second phase of their sport wearable range and expand their operation Pan-India and Middle East region.

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Team Shu₹u Up said “With the growing trend in numbers of enthusiastic and hyperactive sports persons in India, it seems very necessary to have a software that aids them in tracking and analyzing their performance. Footrax helps to achieve accurate data at reasonable prices for those who are passionate about sports. With the growing number of sports passionate people in India, it is time to revolutionize the tracking of personal performance from semi-digital to fully digital mode.”

Footrax started working on finding affordable solutions for young players which can help them know how they are playing on a day today basis in an easy and actionable manner, making us develop a sports wearable for data tracking.

They are changing the way India perceives playing sports by providing affordable and accessible wearable sportswear with data analysis to track the performance day in and day out.

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“We are changing the way India plays sports, providing affordable, available and accessible wearable solutions with data analytics to get better at your own gameplay. We want to empower everyone playing sports with data, from kids to amateur players playing for leisure fun or fitness. Indian youth is full of energy and needs to be guided in the right direction, once done, you can see the youth doing wonders, with the help of their own sports data, we would be able to provide the right direction to all the kids playing sports.” Said by the founders -  Mr. Kushal Rathore & Mr. Chintan Lodha.

Footrax is a start-up aiming to make sports analytics and performance tracking available for kids who can't get access otherwise. They have over 2000 beta users already, with 8 times more expected within 6 months following the launch of a new version of Footrax app and Wearable device. With no local competitors in Football domain outside their own country Footrax provides an experience to all the young kids an experience closer to their sporting icons like Messi, Ronaldo, Chhetri, etc. by providing data analyzing sports wearables which are provided by public listed international companies like Catapult Sports and Statsports.

They are bringing wearable sports tech to young kids in affordable range, making it available at their schools or academies or for amateurs playing for leisure and fitness at their nearby turfs on pay and play basis.

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In their second phase, they would be providing qualitative data analysis with digital coaching solutions. The profile created of young kids and players could be used by International clubs and academies as well for scouting players just the way it is in South America and Europe.

About Footrax

A start-up named Footrax wants to give youngsters who wouldn't otherwise have access to sports statistics and performance tracking.

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