Thrive, a rapidly expanding food-tech business in India has recently become a member of the Open Network for Digital Commerce (ONDC) in order to target and attract new client demographics.
Once the business joins the Network, all restaurants listed on Thrive will be visible on all apps that a consumer is using within the ONDC Network.
Currently, Thrive has a listing of over 20,000 establishments and its presence is expanding rapidly nationwide. Thrive aims to improve the food commerce industry for all parties involved, including consumers, delivery partners, and restaurants. It is supported by major food and beverage service providers in the country, including as Jubilant FoodWorks and Coca-Cola India Pvt. Ltd.
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By leveraging the ONDC Network, Thrive can broaden its customer reach by offering the restaurants featured on its apps and its direct solution to buyers across all ONDC seller applications. This action will facilitate the expansion of the brand’s influence and forward its objective of ensuring fair and equal representation for its restaurant partners.
Thrive, as a user of the ONDC Protocol, has already gained recognition as a revolutionary force in the food commerce industry. It is now taking steps to expand its influence in the food delivery and discovery sector. Thrive intends to establish several points of contact with consumers by being a part of the ONDC Network, utilizing disruptive innovations.
Krishi Fagwani, Co-founder & CEO of Thrive, shared, “Thrive as an organization has always aimed to aid discovery and equal representation for restaurateurs. With ONDC Network, we’re solving demand generation for these restaurants with a Network that aims to accumulate buyers in a decentralized space for sellers of various categories. On the supply side, ONDC Network has a lot going on in terms of new associations, integrations, and initiatives. It will be interesting to witness the demand side of things going via the Network. We’re excited to understand the scale of our endeavor with them.”
About Thrive
Founded by Karan Chechani, Krishi Fagwani, and Dhruv Dewan, Thrive is a food discovery and ordering platform that prioritizes community recommendations over traditional algorithmic commendations. Thrive is empowering restaurants to take control of their destiny.
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