[Funding alert] Food Startup GetSupp raises Rs 9.5 Cr in Seed Funding

Artificial intelligence (AI) based nutrition platform GetSupp has raised Rs 9.5 crore in its seed funding round from General Catalyst and Better Capital.

Other angle investors including Kunal Shah (founder, Cred), Ankit Nagori (founder, Curefoods), Saurabh Garg (founder, NoBroker), Rohit Kapoor (former global CMO, Oyo), Mohit Sud (VP, marketing, Unilever) also participated in this round.

The startup plans to use the funds to scale up its tech product and marketing.

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The Bengaluru-based GetSupp was founded earlier this year by Arpit Gupta and Deven Vyas, It is a nutrition marketplace where users can learn and buy supplements according to their needs.

“As of now, the entire journey from discovery to right usage to adherence is broken and that is the reason why penetration of supplements is miniscule when compared to other countries. GetSupp helps customers discover the right supplements,” said, Arpit Gupta, co-founder and CEO of GetSupp.

According to the company, it will focus on strengthening the technology and improving the customer experience in the near future.

“India is heavily nutrient-deficient and everyone discovers this at some point. But there is no solution that helps them comprehensively from learning about the deficiency correctly to starting the use of supplements and getting help for ongoing adherence. GetSupp is addressing exactly this problem with a solution,” said Vaibhav Domkundwar of Better Capital.

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“The consumer today is discerning and demands more. As they manage their personal well-being and that of their family, they will choose a high-quality service that combines the simplicity of a health concierge with the trust and quality of the products. GetSupp has a world-class founding team that is building this service, and we are excited to partner closely with them”, said Anand Chandrasekaran, partner, General Catalyst.

About GetSupp

They are building intelligent systems that help solve for a user’s end to end health & wellness journey.