A pre-seed fundraising round led by Artha Program and IIM Kashipur has brought in about Rs 17 lakh for the quickly expanding consumer goods company Himshakti.
Anand Kumar of Pier Counsel and Varun Agrawal of StarClinch, two angel investors, also invested in the Dehradun-based company, as per reported by VCCircle.
Himshakti intends to use the funds to increase marketing, sales, and product packaging standards.
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The firm, which Harshit Sehdev founded in 2019, asserts to provide wholesome, pure food items produced from India’s Himalayan area. It plans to expand its operations into markets like France and the ASEAN region, and it wants to be present in 200 upscale stores.
The business claimed that in order to introduce its products in these regions, it is also looking for international approvals. The FMCG company asserts that over the past year, its products have gained greater acceptance, especially at upscale hotel chains and natural food stores.
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About Himshakti
It all began when Harshit Sehdev was moved by the villagers’ hardship following the 2013 floods. The communities were visited again a short while later, this time with co-founder Ando Cloe. Cloe and Harshit believed that more needed to be done for this location after viewing the living conditions of the villagers. This prompted the two to conduct some in-depth research, which resulted in the creation of Himshakti.
